Issue No. 30

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You know the moment. It’s December, the air is cold, lights are twinkling... and suddenly, from a car radio or coffee shop speaker, it starts playing with that tinkling bells intro.

“All I Want for Christmas Is You”

Nearly 30 years after release, Mariah Carey’s holiday anthem still hits #1 on the Billboard Hot 100 annually, sparks memes, and fuels a good chunk of Q4 royalties across the music industry. And now, Pier owns a piece of those royalties.

Most songs peak and then follow a steady decay curve. This one resets the rules every year. It is one of the most unique iconic assets because of the seasonal, holiday nature. It's popularity actually increases every year, boosted by an industry-wide consumption and nostalgia-based marketing machine.

That’s why investors pay attention. It’s rare IP. It's seasonal, recurring, and increasingly valuable.

I'm excited to announce that Pier recently acquired an incredibly unique minority interest. We are thrilled about the durability of rights with this kind of staying power. Happy holidays!

- Conor